Clay
Sales & GTM
active
★ 4.8
subscription · $149/month
Verified Feb 2026
A sales automation and data enrichment platform pulling data from 50+ sources to build hyper-targeted lead lists. Claygent AI agent researches prospects and writes personalized outreach at scale.
Try Clay →
Use Cases
- Building hyper-targeted lead lists from multiple data sources
- Automated prospect research and enrichment
- Personalized outbound email at scale
- Account-based marketing data preparation
- Competitive intelligence gathering
Pros
- Pulls from 50+ data sources in a single workflow
- Claygent AI agent does genuine research, not just template fill
- Waterfall enrichment tries multiple sources until data is found
- Spreadsheet-like interface is familiar and fast to learn
- Deep integration with outreach tools
Cons
- Expensive -- no free tier and starter is $149/mo
- Credit system can be confusing to predict costs
- Learning curve for advanced enrichment workflows
- Data quality varies by source and region
Pricing
| Plan | Price |
|---|
| Starter | $149/monthly |
| Explorer | $349/monthly |
| Pro | $800/monthly |
Tags
data-enrichmentlead-generationsaasagents
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