Hootsuite AI

Writing Assistants active ★ 4.0 subscription · $99/month Verified Feb 2025

Hootsuite AI is an integrated suite of AI-powered tools within the Hootsuite platform that helps social media managers generate content, optimize posting schedules, and analyze performance across all major channels. Its OwlyWriter AI drafts captions, repurposes top-performing posts, and suggests hashtags in seconds. Best suited for marketing teams managing multiple brand accounts at scale.

Pricing and features may have changed since our last review. Visit the official site for the latest info.

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Key Features

OwlyWriter AIGenerates social media captions, hashtags, and post ideas from a brief prompt or URL.

Best Time to PublishAnalyzes audience activity to recommend optimal posting times for maximum reach.

Content StreamsMonitor multiple social feeds, keywords, and mentions from a unified dashboard.

Bulk SchedulingSchedule hundreds of posts at once via CSV upload, ideal for agencies and large teams.

Use Cases

Generating social media captions and post ideas with OwlyWriter AI
Scheduling posts for optimal engagement times across multiple platforms
Analyzing social media performance and identifying content trends
Repurposing top-performing posts into new content variations

Pros

All-in-one platform covering scheduling, analytics, and AI content generation
OwlyWriter AI saves significant time on caption and hashtag creation
Supports all major social platforms from a single dashboard
Strong team collaboration and approval workflow features

Cons

Expensive compared to simpler scheduling tools like Buffer
AI-generated content often needs manual editing to match brand voice
Advanced analytics locked behind higher-tier plans

Pricing

Plan	Price
Professional	$99/monthly
Team	$249/monthly
Business	$739/monthly
Enterprise	Free

Works With

DALL-E 3AI-generated images from DALL-E 3 can be incorporated into posts scheduled via Hootsuite.ChatGPTContent drafts from ChatGPT can be pasted into Hootsuite for scheduling and publishing.Canva AIHootsuite integrates directly with Canva so you can design visuals and publish without leaving the p

Comparisons

Hootsuite AI vs JasperJasper is a dedicated AI writing tool with more depth for long-form content; Hootsuite AI is better for teams that want scheduling and content creation in one place.