SparkToro
Marketing & Growth
active
★ 4.6
freemium · $38/month
Free tier available
Verified Mar 2026
An audience research tool that helps marketers, entrepreneurs, and researchers quickly discover what their target audience reads, watches, listens to, and follows. It provides insights into audience demographics, online behavior, and sources of influence.
Try SparkToro →
Use Cases
- Identifying the podcasts, YouTube channels, and publications an audience pays attention to for content and PR pitching.
- Discovering the social accounts, websites, and hashtags that have the most influence over a specific target market.
- Uncovering demographic and psychographic insights about a customer segment.
- Finding partnership and advertising opportunities by seeing where your audience spends their time.
Pros
- Incredibly fast and easy way to get deep audience insights.
- Data is aggregated from numerous sources, providing a comprehensive view.
- Intuitive interface that presents complex data in an easy-to-understand format.
- The free plan is useful for initial exploration and validating the tool's value.
Cons
- The lowest paid plan can be pricey for freelancers or very small businesses.
- Data is based on public profiles and online behavior, so it may not capture the full picture of an audience.
- Some niche audiences may have limited data available.
Pricing
| Plan | Price |
|---|
| Free | Free |
| Starter | $38/monthly |
| Standard | $75/monthly |
Tags
audience-researchmarket-researchseocontent-marketing
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